Web-Based Recruitment 2 Web-Based Recruitment in the Millennial Generation: Work-Life Balance, Website Usability, and Organizational Attraction

Web-Based Recruitment in the Millennial Generation: Work-Life Balance, Website Usability, and Organizational Attraction Abstract In this digital era, traditional recruitment efforts have increasingly been supplemented with or replaced by recruiting applicants on the Web. Concurrently, organizations are increasingly adapting to younger individuals from the Millennial generation as they enter the workforce. We combine these salient issues to examine Web-based recruitment of the Millennial generation by assessing predictors of organizational attraction. Using a sample of Millennials (N=493), we found that perceptions of both work-life balance and website usability incrementally predicted attraction, when controlling for perceptions of other organization characteristics. In addition, person-organization fit mediated these relationships. These findings speak to the importance of examining how aspects of Web-based recruitment influence Millennial applicants.